Location: HOMELatest Game IssuesMcDonald's Japan Launches Street Fighter-Themed Burger Collection

McDonald's Japan Launches Street Fighter-Themed Burger Collection

2025-10-17 09:39:38

McDonald's has teamed up with the legendary fighting game franchise Street Fighter to create an exciting new culinary collaboration. The fast-food giant is introducing three unique sandwiches inspired by the game's most iconic characters, though international fans may be disappointed to learn this promotion is currently limited to Japanese restaurants only.

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McDonald's locations worldwide have become known for their frequent partnerships with popular video game franchises. From Minecraft and Pokemon to even Genshin Impact, the chain regularly introduces special menu items, beverages, and Happy Meal toys featuring beloved gaming characters. While many of these collaborations reach multiple markets, some remain exclusive to specific countries or regions, creating unique culinary experiences for local customers.

Starting October 22, Street Fighter enthusiasts in Japan can experience this exciting crossover firsthand. The new menu items were unveiled through a creative promotional video that recreates the classic Street Fighter 2 aesthetic, featuring Ryu, Ken, and Chun-Li engaging in food-themed battles outside McDonald's locations.

Each character receives their own signature burger creation. Ryu's offering features a burnt-garlic teriyaki burger with egg and mayonnaise, while Chun-Li gets a sweet and sour fried chicken burger. Ken's selection is the Torichi triple cheeseburger, providing a substantial option for hungry fighters. The promotional videos cleverly incorporate food-based special moves, such as Akuma launching garlic bulbs at Ryu, who counters with egg burger attacks, ultimately forming the actual menu combinations available at participating locations.

The promotional campaign includes numerous Easter eggs featuring other Street Fighter characters enjoying McDonald's meals. While the company hasn't specified the duration of this limited-time promotion, interested fans visiting Japan are encouraged to try these special items promptly to avoid missing out.

This Street Fighter partnership may avoid some of the challenges that have affected previous McDonald's gaming collaborations. In August, the company faced criticism when its Pokemon Trading Card Game promotion experienced overwhelming demand, leading to shortages and significant food waste as scalpers purchased meals solely for the collectible cards. Since the Street Fighter burgers don't include promotional items, they're likely to attract primarily customers genuinely interested in trying the food itself.

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