Sony has reportedly suspended marketing efforts for Bungie's upcoming extraction shooter Marathon following multiple controversies surrounding the game's development. The project, which represents Bungie's first new IP since Destiny, has encountered numerous obstacles during production. Recent playtest sessions revealed significant gameplay issues, with many participants suggesting the title requires substantial refinement before its scheduled September launch.

The situation worsened when independent artists exposed that Marathon promotional materials contained plagiarized artwork. Bungie acknowledged the infringement but attributed responsibility to a former contractor. This incident follows similar controversies, including unauthorized use of fan art in Destiny 2 cutscenes, damaging the studio's reputation among its community.

Industry analyst Colin Moriarty recently discussed Bungie's predicament on his podcast, citing sources within Sony's marketing division who confirmed the publisher has no current promotional plans for Marathon. While unclear whether this reflects a strategic decision or potential delay, the lack of marketing support raises questions about the game's commercial viability.

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Internal documents suggest Marathon must rank among 2025's top five best-selling titles to meet profitability targets - an ambitious goal given recent negative publicity. Some community members have organized boycott campaigns, criticizing Bungie's repeated ethical lapses and perceived lack of accountability.

Former employees have publicly described toxic workplace conditions at Bungie, with allegations of poor management and excessive monetization focus. These reports coincide with declining employee morale, potentially impacting development quality and timelines.

Despite these challenges, Bungie maintains its commitment to a September release. The studio faces pressure to address playtest feedback, replace contested artwork, and rebuild community trust - all while racing against an increasingly tight production schedule.