Randy Pitchford, the visionary behind the Borderlands franchise, has confidently stated that Borderlands 4 will have no difficulty pushing the series beyond the remarkable milestone of 100 million copies sold. As one of the most critically acclaimed gaming franchises, two of the three previous mainline Borderlands titles have already achieved sales figures in the tens of millions, setting a strong foundation for the upcoming installment.

Borderlands 4 represents a significant milestone for Gearbox Software as their first AAA title developed under Take-Two Interactive's ownership following the 2024 acquisition. This marks the first mainline release in nearly six years for the beloved franchise, following the tremendous success of 2019's Borderlands 3. In the lead-up to its September 12 launch, Pitchford has enthusiastically promoted the new game as featuring "the most open and free" game world in the IP's 16-year history, while also expressing strong confidence in the project's commercial potential.

During a recent interview with Insider Gaming, Gearbox CEO Randy Pitchford revealed that Borderlands 4 is expected to effortlessly push the franchise's total sales beyond 100 million units. With the 2K-published series having reached approximately 93 million sales as of May, the upcoming game needs to sell roughly 6-7 million copies to achieve this impressive feat. This bold prediction comes just three weeks before the highly anticipated looter shooter's release, highlighting the development team's unwavering confidence in their latest project. Additionally, Pitchford mentioned that his team is beginning to explore post-launch content for Borderlands 4, teasing "extremely exciting plans" for the game's future

To provide context for these ambitious sales projections, recent data indicates that Borderlands 3 has accumulated over 22 million sales since its launch, while 2009's Borderlands 2 has surpassed 30 million units, making it the franchise's best-selling title to date. Considering these substantial figures, Borderlands 4 adding approximately 7 million sales to reach the 100 million franchise milestone appears entirely achievable. However, the stylized action-RPG's journey to this sales target may depend on receiving the same overwhelmingly positive reception that previous mainline entries enjoyed at launch.