Taco Bell Teams Up with Tony Hawk for Exclusive Gaming Collaboration
2025-06-24 20:09:45Fast-food giant Taco Bell has unveiled an exciting partnership with skateboarding icon Tony Hawk, introducing a special meal inspired by the athlete and exclusive in-game content for the highly anticipated Tony Hawk's Pro Skater 3 + 4. This collaboration blends gaming and gastronomy, offering fans a unique way to celebrate the remake of the beloved early 2000s skateboarding classics.
The upcoming Tony Hawk's Pro Skater 3 + 4 is set to revitalize the iconic skateboarding franchise, though it notably omits the free-roam career mode from the original games. Despite this, the remake has generated significant buzz, especially with this unexpected crossover with Taco Bell.
Taco Bell, famous for its Mexican-inspired menu, has a history of engaging with gaming culture. From referencing Kingdom Hearts in commercials to releasing its own DOS game in 2000 (Taco Bell: Tasty Temple Challenge), the chain continues to bridge the gap between fast food and gaming.
The Tony Hawk Luxe Craving Box includes a cheese quesadilla, a crunchy taco, chips with nacho cheese sauce, and a medium Lipton iced tea. But the real treat for gamers is the lineup of exclusive in-game items, rolling out throughout July and August. These include a Taco Bell hoodie, salsa verde skateboard, and more, adding a flavorful twist to the virtual skateboarding experience.
Here's the schedule for the exclusive items:
- Salsa verde skateboard - July 11-17
- Taco Bell hoodie - July 18-24
- Taco Bell sweatpants - July 25-31
- Verde grip tape - Aug 1-7
- Taco Bell puffer vest - Aug 8-13
Beyond the in-game goodies, Taco Bell Rewards members have a chance to win one of 500 limited-edition skateboard decks. Additionally, 50,000 codes will be distributed for early access to the Pro Skater 3 + 4 demo, giving fans a sneak peek before the official launch.