The gaming community is abuzz with a potential leak regarding the pricing of the highly anticipated ROG Xbox Ally and Xbox Ally X handheld devices. While neither Xbox nor ASUS has made an official announcement, rumors suggest these portable gaming systems could carry premium price tags exceeding $800—significantly higher than Valve's $400 Steam Deck.

Though reports indicate Microsoft has shelved plans for its own first-party handheld console, the company showcased its vision for portable gaming during the June 8th Xbox Games Showcase. Xbox president Sarah Bond unveiled the ROG Xbox Ally series, developed in partnership with ASUS, promising compatibility with Xbox Series X|S game libraries. This revelation was followed by an announcement of expanded collaboration between Xbox and AMD to power future gaming platforms.

According to reports from 3DJuegos and Insider Gaming, retail pricing for both models appeared briefly in Google Search metadata, presumably scraped from ASUS' website. The leaks suggest the standard Xbox Ally will retail for €599 ($699) in Europe, while the more powerful Ally X version carries a €899 ($1049) price point. These figures remain unconfirmed and may represent placeholder values.

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Comparative Pricing Analysis

The leaked prices show remarkable consistency with existing ASUS ROG Ally models:

• ROG Xbox Ally X – €899 (~$1049)
• ROG Xbox Ally – €599 (~$699)

Notably, the current ASUS ROG Ally X with Z1 Extreme chip retails at €899 in Europe, while base models fluctuate between €500-€700. US pricing follows similar patterns, with the Ally X selling for $899 and standard models around $650 at major retailers like Best Buy. This suggests potential price parity between ASUS' existing lineup and the upcoming Xbox-branded variants.

Industry insiders anticipate a holiday 2025 release for the ROG Xbox Ally series, preceding Microsoft's rumored next-generation console slated for 2027. Reports indicate full-scale development continues on Xbox's future hardware, with significant resources dedicated to partner collaborations like the ASUS project. Microsoft has also committed to optimizing Windows 11 for handheld gaming experiences.