Ubisoft Establishes New Subsidiary Led by Co-Founder's Son to Oversee Major Franchises
2025-07-17 10:10:43Ubisoft has revealed plans for a new subsidiary that will be co-led by Charlie Guillemot, son of company co-founder Yves Guillemot. This strategic move, supported by Chinese tech giant Tencent, aims to concentrate on developing some of Ubisoft's most valuable intellectual properties, including the renowned Assassin's Creed series, Far Cry, and Rainbow Six franchises.
The announcement comes shortly after Ubisoft's restructuring efforts, which included layoffs at Red Storm Entertainment, the studio partially founded by Tom Clancy. While these events appear unrelated, they demonstrate Ubisoft's ongoing evolution in the competitive gaming landscape.
Charlie Guillemot will share leadership responsibilities with Cristophe Derennes, a co-founder of Ubisoft Montreal. Both executives bring extensive experience to their new roles, with Guillemot having worked across various development teams and Derennes possessing deep institutional knowledge of Ubisoft's operations.
In their first public statements, the new Co-CEOs outlined ambitious plans for the subsidiary, including potential utilization of emerging technologies like generative AI and cloud gaming platforms. "Generative AI and cloud technologies promise to transform game development and player experiences," Guillemot noted, emphasizing the importance of creating distinctive, high-quality content tailored to modern gaming audiences.
The leadership structure will see Guillemot focusing on brand strategy while Derennes oversees operational execution. Although specific projects remain undisclosed, industry analysts speculate the subsidiary may handle upcoming Assassin's Creed remakes and other high-profile Ubisoft titles.
This strategic initiative represents Ubisoft's latest effort to streamline development of its core franchises while adapting to technological advancements and shifting market demands. With Tencent's backing and fresh leadership, the new subsidiary appears positioned to play a crucial role in Ubisoft's future.