Electronic Arts has put an end to speculation surrounding Battlefield 6's pricing, confirming that the upcoming military shooter will not launch at an increased $80 price point. This clarification arrives just before the game's multiplayer gameplay reveal scheduled for July 31, 2025.

Recent reports had suggested that Battlefield 6 might follow the emerging trend of $80 AAA games, with leaks indicating a potential €80 price tag in European markets. These rumors gained traction given EA's history of maintaining consistent pricing across regions and the industry's gradual shift toward higher price points for premium titles.

During EA's Q1 2025 earnings call, CEO Andrew Wilson explicitly stated the company has no plans to increase prices beyond the current $70 standard for AAA releases. Wilson emphasized EA's diverse pricing strategy, which ranges from free-to-play offerings to premium editions, while assuring investors and players alike that no dramatic pricing changes are imminent.

This decision positions Battlefield 6 differently from recent titles like Mario Kart World and the initially planned $80 version of The Outer Worlds 2, both of which faced significant consumer backlash for their premium pricing. EA's choice to maintain the $70 price point for its flagship FPS title appears calculated to maximize player goodwill ahead of the game's fall 2025 launch.