The gaming industry has seen numerous publishers raising their game prices in recent years, with titles like Mario Kart World reaching $80 on the Nintendo Switch 2. However, Battlefield 6 appears to be bucking this trend by maintaining its $70 price point. This decision comes as the game prepares for a direct showdown with Call of Duty: Black Ops 7, expected to launch just one month after Battlefield 6 in November.

The Call of Duty franchise has long dominated the first-person shooter genre, with annual releases that consistently top sales charts. In contrast, Battlefield has taken a more measured approach, with its last release (Battlefield 2042) coming in 2021. That game's troubled launch has made EA cautious with Battlefield 6, opting not to risk alienating players with a price increase that might give Call of Duty an additional advantage.

EA CEO Andrew Wilson recently confirmed that the company's titles would remain at $70 for now. This pricing strategy makes particular sense for Battlefield 6, as it positions the game as a more accessible alternative to Call of Duty at a time when fans are growing frustrated with that series' unrealistic cosmetic items, hacker problems, and inconsistent seasonal updates.

Leaks suggest Battlefield 6 is taking a distinctly different approach from Black Ops 7 in terms of aesthetics. While Call of Duty continues with its cartoonish operator skins, Battlefield 6 appears to be embracing a more grounded, realistic style for its weapons and character customization. This could prove crucial in winning over players who have been asking for a return to more authentic military shooters.