Nintendo has officially announced price increases for several Switch console models and a range of accompanying accessories. This decision comes shortly after the company confirmed a significant sales milestone, with the Switch family surpassing 153 million units sold worldwide.

The original Nintendo Switch celebrated its eighth anniversary in March 2025. Unlike most gaming consoles that typically decrease in price over time, the Switch has maintained its value, with only occasional discounts. Instead of the expected price reduction, Nintendo has surprised consumers by increasing prices in select markets.

Latest Game Information

The newly confirmed price changes affect nearly all available Switch models and accessories. The Switch Lite now starts at $230 (up from $199.99), while the original Switch model begins at $340. Nintendo has also increased subscription costs for Nintendo Switch Online in certain regions.

Detailed Price Changes for Nintendo Products

While individual price increases might appear modest, this marks the second pricing adjustment in recent months. Nintendo previously raised prices on select Switch 2 accessories before their June 2025 launch. The company's pricing strategy continues to evolve, as evidenced by premium pricing for titles like Mario Kart World at $80.

Notably, the Switch 2 Pro Controller had already seen a price increase in June, rising from its originally planned $79.99 to $85. Some accessories, including Joy-Con 2 charging grips and racing wheels, haven't been mentioned in the latest pricing updates.

Nintendo attributes these changes to broader market conditions, though hasn't specifically cited recent trade policy developments. The impact of these price adjustments on consumer demand remains to be seen as they roll out in the coming weeks.