A trusted industry insider has revealed that the much-awaited ROG Xbox Ally handheld gaming consoles are expected to hit the market in October 2025. While neither Microsoft nor ASUS has officially confirmed these details, multiple sources indicate a potential Gamescom 2025 announcement for the ROG Xbox Ally release date.

Microsoft first unveiled the ROG Xbox Ally handheld during the 2025 Xbox Games Showcase. Developed in partnership with ASUS, this gaming lineup includes the standard ROG Xbox Ally and its more powerful sibling, the ROG Xbox Ally X. These devices boast AMD's cutting-edge Ryzen Z2 processors and up to 24GB RAM, but what's particularly noteworthy is their customized Windows 11 operating system, specifically optimized for gaming performance and battery efficiency.

While Microsoft initially only mentioned a "holiday 2025" release window, reliable insider billbil-kun later specified an October 2025 launch for the ROG Xbox Ally. New information from Dealabs suggests the exact ROG Xbox Ally release date will be October 16, 2025, with pre-orders reportedly opening on August 20, 2025. This timing coincides perfectly with Gamescom 2025, where Xbox is planning a special live event.

The upcoming Gamescom presentation will likely serve as the official announcement platform for the ROG Xbox Ally's release details. With the rumored October launch date being just weeks after the event, it's highly probable that pre-orders will go live simultaneously. Regarding pricing, sources maintain their previous estimates of €599 (approximately $700) for the standard ROG Xbox Ally and €899 (about $1,050) for the enhanced ROG Xbox Ally X. These figures represent European pricing, with potential variations in other markets.

Anticipated ROG Xbox Ally Pricing and Availability

• Expected launch: October 16, 2025
• Pre-order availability: August 20, 2025
• ROG Xbox Ally price: €599 (~$700)
• ROG Xbox Ally X price: €899 (~$1,050)

While the ROG Xbox Ally's rumored pricing positions it at the premium end of handheld consoles - even surpassing the Xbox Series X's $600 price tag - it offers unique advantages. The device combines the portability of a handheld with full PC gaming capabilities through Windows 11. This means ROG Xbox Ally users can potentially play PlayStation PC titles such as God of War, Days Gone, and Horizon alongside their Xbox Game Pass library.