Microsoft has opted to postpone revealing the ROG Xbox Ally's pricing until "in the coming weeks," despite officially confirming its launch date. Speculation about Xbox's portable gaming system had been circulating for months before the company's official confirmation. While the ROG Xbox Ally and ROG Xbox Ally X now have confirmed specifications and a release window, their price points remain undisclosed.

The ASUS ROG Xbox Ally and ROG Xbox Ally X consoles.

During the opening of Gamescom 2025, Microsoft and ASUS jointly announced that the ROG Xbox Ally and ROG Xbox Ally X will officially launch on October 16, aligning with earlier industry rumors about the handhelds' release timeline. Both devices will be available for hands-on demonstrations at the convention starting August 20. Although previous leaks accurately predicted the launch date, several key details about the ROG Xbox Ally series remain uncertain.

Microsoft Requires Additional Time to Finalize ROG Xbox Ally Pricing Strategy

In discussions with IGN at Gamescom, representatives from both Microsoft and ASUS explained that the companies need "additional time to assess the macroeconomic influences" on the handhelds' final pricing. The manufacturers have also chosen to delay opening pre-orders, presumably because the ultimate cost remains undetermined. Earlier leaks had indicated that ROG Xbox Ally pre-orders would commence on August 20, coinciding with today's official announcement, suggesting Microsoft initially intended to reveal pricing and begin accepting orders today before postponing due to ongoing economic volatility.

Previous leaks suggested pricing of €899 for the ROG Xbox Ally X and €599 for the standard ROG Xbox Ally, approximately $1,050 and $700 USD respectively. However, with Microsoft and ASUS conducting further analysis of current economic conditions' impact on production costs, it remains uncertain whether these price estimates will prove accurate. Microsoft has already implemented price increases for Xbox hardware and games in response to economic pressures, making similar adjustments for their new handheld devices a distinct possibility.

During the official unveiling of the ROG Xbox Ally and ROG Xbox Ally X release date, Microsoft committed to providing additional information regarding pre-orders and pricing "within the coming weeks." This timeline suggests fans won't face an extended wait for these crucial details. While there's always potential for price reductions, as demonstrated by The Outer Worlds 2 receiving a permanent price reduction recently, current market trends and rising console manufacturing costs make price increases more probable than decreases.

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