Google Play Games is implementing a major overhaul of its profile system, introducing features that will feel familiar to Steam enthusiasts. This strategic move aims to enhance user engagement by adopting successful elements from the world's leading PC gaming platform.

While Steam maintains its position as the dominant PC gaming platform, Google Play Games has been expanding beyond its Android origins to establish a presence across multiple devices. The service now enables seamless profile synchronization between mobile and PC platforms, creating a unified gaming experience that bridges traditional divides in the gaming ecosystem.

Google has officially revealed that Google Play Games profiles will undergo significant transformations to create a comprehensive overview of players' gaming journeys across all supported devices. The enhanced profiles will retain existing achievement systems while introducing new capabilities for displaying gaming accomplishments and statistics. Additionally, the update promises innovative methods for community building, though specific details remain undisclosed. Players will gain increased control over their profile appearance and presentation.

The global rollout is scheduled for September 23, 2025, with European Union and United Kingdom markets receiving the update on October 1. Users will have the option to set their profiles to public visibility, enabling features such as stat sharing, follower capabilities, and gaming activity updates. Existing privacy settings will be maintained during the transition, requiring users to manually adjust visibility preferences if they wish to conceal mobile gaming achievements. Google also announced changes to data collection practices, which will now include tracking installed games, playtime statistics, and gaming preferences.