Blizzard Entertainment has unveiled the pricing structure and sales timeline for BlizzCon 2026 passes, marking a significant milestone with the introduction of early bird discounts for the first time in the convention's history. The early bird passes will be available starting at $249.99, offering fans an opportunity to secure their attendance at a reduced rate.

For nearly two decades, BlizzCon has stood as one of the premier gaming conventions in the industry. Since its debut in 2005, Blizzard has hosted 15 successful editions of the event. The recent cancellation of both the 2024 and 2025 conventions marked the first time the event was not held for two consecutive years, with Blizzard citing the need to focus on ongoing game development projects. The company confirmed in March that BlizzCon would make its triumphant return in 2026, scheduled for September for the first time in the event's history.

In a groundbreaking move for the convention, Blizzard has confirmed that the 2026 edition will feature promotional pricing for early purchasers. Early bird passes will become available on November 7 at 9:00 AM Pacific Standard Time, priced at $249.99. This special pricing will remain in effect until November 9 at 11:59 PM PST. Regular admission tickets will be priced at $289.99, representing a 16% increase over the early bird rate, and will go on sale starting November 18, available while inventory lasts.

BlizzCon 2026 passes will be exclusively distributed through the Tixr platform. Blizzard strongly recommends that interested attendees create a Tixr account well in advance of the ticket sales to ensure a smooth purchasing experience, particularly for those hoping to secure early bird pricing.

As previously announced, BlizzCon 2026 will take place on September 12-13 at the Anaheim Convention Center in Southern California. The standard BlizzCon Pass provides complete access to all exhibition halls and the esports arena during operating hours on both event days. The ticket price includes various in-game bonuses and commemorative items. With tickets being sold exclusively through Tixr, advance account preparation is crucial for prospective attendees.

Additional Ticket Options for BlizzCon 2026

• Charity Night Experience: $499.99 (benefits Make-A-Wish Foundation; includes reserved seating for the Opening Ceremony; signed artwork; exclusive collectible credential)
• Darkmoon Faire After Hours: $89.99 (three-hour Saturday evening event; special store access; 20 tokens; limited edition collectible credential)
• Opening Ceremony: Major game announcements to launch the weekend; general admission seating follows first-come, first-served policy with reserved seating for Charity Night participants
• Exhibition Floor: Hands-on gameplay opportunities featuring World of Warcraft, Diablo IV, Overwatch 2, Hearthstone, and Diablo Immortal
• Blizzard Arcade: Dedicated areas for Heroes of the Storm and StarCraft, plus a new Classic Stage for developer panels
• Developer Presentations: Multiple stages hosting talks and Q&A sessions with Blizzard development teams
• Community Night: Celebration of cosplay artistry and fan creativity
• Esports Tournaments: Competitive events for Overwatch, World of Warcraft, and Hearthstone, alongside the inaugural Blizzard Classic Cup
• BlizzCon Store: Redesigned shopping experience with walk-through layout, click-and-collect services, and additional kiosks throughout the venue
• Darkmoon Faire: Exclusive pin collections, plush toys, and limited edition merchandise; optional After Hours event available for $89.99
• Hearthstone Tavern: Social gathering space for casual matches, special panels, and relaxation with friends
• Inclusion Nexus: Meeting point for Blizzard staff and community members to connect
• March of the Murlocs: Return of the beloved fan parade tradition
• Career Hub: Networking opportunities with Blizzard's hiring teams

Blizzard's longstanding commitment to charitable initiatives continues with BlizzCon 2026, maintaining the convention's Charity Night tradition. Participation in this exclusive experience requires an additional $499.99, with all proceeds directly benefiting the Make-A-Wish Foundation. Additionally, fans can purchase access to the Darkmoon Faire After Hours event for $89.99, offering a unique three-hour experience with special merchandise and a collectible credential. Both premium add-ons have limited availability, though Blizzard has not disclosed specific quantity limits.

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