Genshin Impact creator HoYoverse has set its sights on an extraordinary goal: constructing a virtual universe that transcends reality itself by the end of the decade. This revelation comes from recently leaked corporate materials that intriguingly state HoYoverse doesn't consider itself a traditional game company.

Originally founded as miHoYo (a name still used by its Chinese operations), the Shanghai-based studio rocketed to fame with Genshin Impact - a gacha-style open-world RPG that has generated over $6 billion in mobile revenue alone since its 2020 debut. The company has since expanded its portfolio with Honkai: Star Rail and the upcoming Zenless Zone Zero.

Beyond Gaming: HoYoverse's Metaverse Ambitions

According to Bloomberg's report citing internal documents, HoYoverse's 2030 project aims to create a vast virtual environment that surpasses conventional reality. While details remain scarce, the language suggests the company may be venturing into metaverse development, potentially with VR integration.

The leaked employee manual makes a striking declaration: "We have never been a game company," positioning HoYoverse alongside tech innovators like Apple and SpaceX. This statement, coupled with the company's refusal to comment beyond noting "inaccuracies" in the report, has fueled speculation about their long-term vision.

Diversifying the Portfolio

While pursuing its futuristic virtual world project, HoYoverse continues to expand its gaming catalog. The studio is reportedly developing several new titles described as "open-world and farming-simulator" games, marking a deliberate shift from its signature anime RPG formula.

This strategic pivot addresses a recurring challenge: new anime-style releases often draw players away from existing titles, which isn't ideal for a company reliant on live-service games' longevity. One rumored project, Honkai: Nexus Anima, is said to blend RPG elements with monster-taming mechanics reminiscent of Pokemon, while retaining the gacha systems characteristic of HoYoverse's offerings.