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MindsEye Developer Alleges Paid Negative Campaign Ahead of Launch

2025-05-28 23:56:10

Mark Gerhard, co-CEO of Build a Rocket Boy, has made startling allegations regarding criticism of their debut title MindsEye. The executive claims there's evidence of paid campaigns spreading negative impressions about the upcoming game from former Rockstar North president Leslie Benzies' new studio.

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First revealed at Gamescom 2022, MindsEye represents an ambitious venture blending elements from Cyberpunk 2077, Grand Theft Auto, and Watch Dogs. Published by Hitman creators IO Interactive, the game launches June 10 for PlayStation 5, Xbox Series X/S, and PC via Steam/Epic Games Store. However, recent previews have drawn comparisons to the ill-fated The Day Before, with some calling it a "broken mess" plagued by bugs.

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Following negative previews describing stiff driving mechanics and shallow combat, Gerhard took to Discord with explosive claims. "There is a concerted effort by some people that don't want to see Leslie or Build A Rocket Boy to be successful," he stated, suggesting organized attempts to "trash the game and the studio."

When pressed about whether content creators were being paid directly, Gerhard adjusted his position, alleging instead that "bot farms" were artificially inflating negative engagement. Industry outlets like IGN and Eurogamer have reported on these unusual accusations during the game's crucial pre-launch period.

Set in the futuristic desert metropolis of Redrock, MindsEye promises:

  • Cinematic single-player narrative
  • High-speed vehicular sequences
  • Tactical combat systems
  • Post-launch content through seasonal passes

Unlike its open-world inspirations, developers emphasize this is a "tight, linear cinematic" experience. The recent roadmap reveals plans for both free updates (including multiplayer modes) and premium cosmetic DLC throughout 2025.