The groundbreaking Final Fantasy crossover set for Magic: The Gathering has achieved unprecedented commercial success, becoming the highest-grossing release in the trading card game's 30-year history. This remarkable performance has eclipsed the previous record holder, The Lord of the Rings set, which took six months to reach the same level of success that the Final Fantasy cards accomplished in mere weeks.

Launched on June 13, 2025, this special Universes Beyond collaboration celebrates the legendary Japanese RPG franchise's 16 mainline titles, spanning from the original 1987 Final Fantasy to the latest installments. The partnership has revitalized both the tabletop and digital gaming scenes, with Magic: The Gathering Arena experiencing a significant surge in Steam player counts following the set's release.

During Hasbro's Q2 2025 earnings call, CEO Chris Cox revealed staggering statistics about the set's performance. The Final Fantasy collaboration generated $200 million in revenue within its first day - a milestone that took The Lord of the Rings set six months to achieve. The release also drove a 40% year-over-year increase in unique players during the first half of 2025, contributing to a 16% revenue growth that totaled $522 million.

Remarkably, demand far exceeded supply despite Hasbro quadrupling production runs prior to launch. This unprecedented popularity suggests the Final Fantasy set will continue generating revenue throughout 2025 as additional stock becomes available. Industry analysts attribute this success to the perfect synergy between both franchises' fanbases and Final Fantasy's global appeal across multiple gaming generations.

The crossover's impact extends beyond sales figures. Creative elements like the new Sephiroth card art sparked intense speculation among Final Fantasy 7 Remake fans about potential story revelations in the upcoming trilogy conclusion. This demonstrates how the collaboration has successfully bridged both franchises' communities while introducing each property to new audiences worldwide.