Gearbox Software CEO Randy Pitchford has once again found himself at the center of gaming community controversy, this time regarding his predictions about Borderlands 4's future pricing strategy. The highly anticipated sequel in the popular looter-shooter franchise has already generated significant buzz ahead of its September 2025 release.

Pitchford recently commented on Twitter about how long it might take before Borderlands 4 receives substantial discounts, drawing parallels to Borderlands 3's five-year journey to deep sales. His remarks have sparked heated discussions among fans about modern game pricing and accessibility.

This isn't the first pricing-related controversy for Pitchford this year. Just last month, he faced criticism for suggesting that dedicated fans would "find a way" to afford Borderlands 4 regardless of its price point. While the game has since been confirmed at the standard $70 price tag, the CEO's latest comments continue to fuel debate.

Industry analysts note that Pitchford's predictions about delayed discounts may actually reflect confidence in Borderlands 4's potential success. Games that perform well commercially and critically typically maintain their value longer before receiving significant price reductions.

The current Steam Summer Sale offers Borderlands 3 at 95% off, priced at just $2.99 until July 10. This dramatic discount comes nearly six years after the game's initial release, serving as a potential preview of what Pitchford expects for Borderlands 4's pricing trajectory.