Sony has unexpectedly increased the pricing of several PlayStation 4 and PlayStation 5 titles in Brazil and Turkey. This move comes just months after the company faced significant criticism for raising PlayStation Plus subscription fees across Latin American markets. Despite previous consumer backlash, Sony has proceeded with another round of price adjustments, this time affecting game purchases.

The gaming industry has been grappling with rising costs, with some upcoming titles expected to launch at premium price points. While most major markets currently see AAA games priced around $70, Sony appears to be implementing even steeper increases in select regions, placing additional financial pressure on gamers.

Reports from Brazilian media indicate that certain third-party and exclusive PS5/PS4 titles now carry price tags approaching 400 BRL (approximately $73 USD). Turkish gamers similarly report dramatic increases, with first-party games now costing around 3,500 TRY ($88 USD) - representing a significant portion of the country's minimum wage.

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This pricing strategy contradicts Sony's earlier assurances to Brazilian consumers. In May 2025, the company's local representatives had promised no summer price increases, stating that any adjustments would be limited to first-party titles and wouldn't take effect until Ghost of Yotei's October release. However, the changes arrived months earlier than promised and extended to third-party games as well.

The table below illustrates some notable price increases in the Brazilian market:

Particular frustration stems from price hikes on older titles like Demon's Souls (2020) and Infamous Second Son (2014). The Outer Worlds 2 has become one of the most expensive standard-edition games in Brazil at 456 BRL (~$83).

Sony has attributed these changes to challenging market conditions, citing currency fluctuations and regional economic factors. The company maintains that pricing varies by region based on current economic circumstances, though this explanation has done little to appease affected consumers.